Demystifying Rich Communication Services (RCS) – the Next Generation of Messaging
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RCS, as the successor to SMS has continued its slow and steady rise as a legitimate channel for consumer engagement.  By the end of this year, there will be several countries with near or full RCS business messaging coverage. Join us as we take some of the mystery out of RCS, outline the realities of this channel, look at some predictions, and then explore how businesses and brands can leverage RCS to benefit themselves and consumers.
What can you expect from this session 
• This session will provide analyst insights on the market trends including Growth in P2P and A2P RCS users, Impact of Google Guest and RCS revenues and the opportunity for new 
         business models
• Industry inputs from Mobile Ecosystem Forum (MEF) 
• What is the opportunity for your business and how can you make the most of this channel 
Who should attend
• Media professionals, Marketing and content leads  
• IT infrastructure leads, Mobile Messaging leads
• Chief Marketing Officer