As the tides change. so must the way business engage with their customers. Across the globe, brands are shifting to a new way of operating. That doesn't come without its challenges. Watch our interview with
Therese Pettersen, Product Owner: Customer Life Cycle & Marketing at Elkjop Nordic AS, as we dive into:
- The key challenges Elkjop had to overcome to make the switch
- How Elkjop pivoted to react to customer needs
- The lessons learned for future considerations
