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Elkjop: Dynamically shifting focus to a new business model
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As the tides change. so must the way business engage with their customers.  Across the globe, brands are shifting to a new way of operating.  That doesn't come without its challenges.  Watch our interview with Therese Pettersen, Product Owner:  Customer Life Cycle & Marketing at Elkjop Nordic AS, as we dive into:
  • The key challenges Elkjop had to overcome to make the switch
  • How Elkjop pivoted to react to customer needs
  • The lessons learned for future considerations