The Marketing Essentials: The B2B Customer Experience
Watch the video now or in 20 sec.
The buying process has changed. Digital innovation, changing customer preferences, and global events have forced B2B brands to engage in a different way. Are B2B buyers really demanding B2C experiences though? Where does the human element still come into play? Watch our interview with Jodi Simmons, Global Industry Principal for B2B, as we discuss this and more.