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In achanging world it is increasingly important to understand your customers,engage with them in the most effective way and meet or even exceed theirexpectations. Turning prospects into lifetime customers is the primary goal ofcompanies worldwide.

The Leadto Cash process brings together SAP Customer Experience solutions and SAPS/4HANA to achieve this goal. It creates a seamless experience not only foryour customers, but also for your sales employees.

In thiswebcast you will:

• Get to know the Lead to Cash B2B Customer Journey and its benefits
• Understand which activities are driven by the Lead to Cash process in SAP Customer Experience and SAP S/4HANA as part of the Intelligent Enterprise
• Learn which assets and resources are available to support your implementation projects along the Lead to Cash process