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Creating outstanding customer experiences and exceeding customer expectations ensures satisfaction and long-term customer loyalty. To achieve that it’s no longer a matter of luck today. Having optimized, digital processes and all relevant datain sales, service, commerce and marketing always available and intelligently linked are two of the success factors. In this webcast hosted by Adrian Nash (Head of Strategy at SAP CX) you can find out the latest about the SAP CX portfolio, the priorities for 2021 and the years to come and practical customer examples.