[ARCHIVED] SAP Marketing Cloud 2011 | Leverage B2B Contact-to-Account Relationships for Contextual Targeted Marketing - Webinar
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You will learn how contact-to-account relationships are enabled for contacts with multiple capacities on one account or contacts with relationships on multiple accounts, and how data discovery will utilize these relationships to identify audiences for targeted campaigns.

You will also get a good understanding how campaign orchestration can enable contextual information of the right communication medium or essentials about the related accounts, as well as personalized content, to ensure sustainable campaign performance and conversion success.

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